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Hoyt Sponsors Critically Acclaimed Cavalia For Pearl District Engagement

10/20/2011




PORTLAND, OR—October 19, 2011— HOYT, the largest developer of Portland’s Pearl District, announced that it is helping bring Cavalia: A Magical Encounter Between Human and Horse, to the neighborhood for an extended engagement in the Pearl this fall. Cavalia, an innovative multi-media and multi-disciplinary production created by Normand Latourelle, one of the co-founders of the famed Cirque du Soleil, will hold its opening premiere November 16, 2011 under the White Big Top, in the Pearl at NW Quimby and 12th Street in Portland. Tickets to Cavalia are available for sale online at www.cavalia.net or by calling 1-866-999-8111.

"HOYT is excited to help bring Cavalia's world-class orchestration of equestrian and performing arts to the Pearl District this fall," said Tiffany Sweitzer, HOYT President and Partner. "As one of the most successful urban revitalization projects in the world, the Pearl District offers Cavalia a centrally-located and easily accessible setting, a thriving retail and dining scene, and a community of residents and businesses with a longstanding tradition of supporting the arts."

Enjoyed by three million people in the U.S., Europe and Canada, Cavalia is a lavish production involving 41 riders, aerialists, acrobats, dancers, and musicians, and featuring 42 magnificent horses from all over the world. A show unlike any other, Cavalia celebrates the relationship between humans and horses, virtually reinventing the equestrian arts.

“We have been looking forward to bringing Cavalia to the Rose City for some time,” said Normand Latourelle, President, CEO and Artistic Director of Cavalia. “Cavalia has traveled North America and Europe for eight years, and we are glad to have now found a home in The Pearl in Portland.”

In Cavalia, horses cavort with the many artists in front of a constantly changing digital background projected onto a 200-ft.wide screen, drawing spectators into dream-like virtual environments. Unlike traditional horse shows in the round, Cavalia’s audience faces a single 160-ft.wide stage which allows the horses space to gallop at full speed, at times running completely free unfettered by bridles or halters. Cavalia takes place under North America’s largest touring tent –a white, 26,264-sq. ft. big top rising some 100 feet high that gives the horses an ample playground to perform with their trainers and artists. Delightful, thrilling and poignant, Cavalia explores humankind’s longstanding relationship with the horse. Juxtaposed with the vibrancy of the production is a subtle thematic line that takes audiences through the evolution of horses and our interaction with them. Audiences discover an unbridled life in the wilderness, then early domestication, and ultimately a relationship with human beings based on freedom and mutual respect. Cavalia’s horse training is based upon a philosophy of understanding the horse rather than making him understand the human beings around him. The tone of the show, embraced by the entire company, is one of mutual respect, kindness, patience and trust. Audiences have found Cavalia exhilarating in scope yet touching in the compassion shown by both horse and human.

Since its world premiere in Montreal in 2003, Cavalia has enthralled audiences across North America and Europe, and is soon to arrive in Portland after much critical acclaim. The New York Times remarks that the theme of Cavalia is “Celebrating horses, humans and their bond,” and O Magazine exclaims that the show is “breathtaking!” CNN’s Larry King raves, “The greatest show I have ever seen! Spectacular. Beautiful. Like being in a dream. I loved it!” The Washington Post exclaims, “Impressive, highly refined, indeed a wonder!” The San Francisco Chronicle raves, “Cavalia takes horse play to a new level, even for non-horsey folk.”

About HOYT HOYT is a leader in creating sustainable communities to encourage sound investment and an earth-friendly lifestyle. Since 1997, it has developed more than 50% of Portland, Oregon’s Pearl District — a community that is widely recognized as one of the most successful urban revitalization projects in the world. Hoyt Yards, a 34-acre plot of what used to be abandoned rail yards and “brownfields,” is now home to 14 mixed use and condominium buildings, as well as restaurants, retail, galleries, parks and other attractions. In 2010, the Hoyt Yards plan earned a LEED for Neighborhood Development Platinum rating, the highest available. HOYT’s real estate arm, HOYT Realty Group, represents HOYT developments, as well as other Pearl condominium properties.

About Cavalia Headquartered in Montreal, Quebec, Cavalia is the brainchild of Normand Latourelle, who has become renowned for his innovative approach to show production. Cavalia has traveled extensively in North America and Europe. The show has visited 41 cities across North America, including Toronto (twice), Montreal (6 times), New York, Los Angeles (4 times), San Francisco (3 times), Las Vegas, Miami and Chicago as well as multiple European countries including Spain, Portugal, Belgium, Germany and the Netherlands. Follow Cavalia’s latest developments at www.twitter.com/cavalia or www.facebook.com/cavalia.

The show opens November 16, 2011 in Portland and tickets are now on sale. For a detailed list of show dates and reservations, call 1.866.999.8111 or visit www.cavalia.net.

Media Contact Monica Spoelstra Metz, on behalf of HOYT monica@anthologypr.com 503-282-2600



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